Fun and Easy Ways to Teach Kids About Stocks & Investing

Introducing kids to investing at a young age can set them up for lifelong financial success. Stocks represent ownership in a company—and what better way to engage children than by showing them they can own a piece of brands they love, like Disney or Hasbro? Here are fun, hands-on ways to teach kids about stocks and investing while making it exciting and easy to understand.

1. Give the Gift of a Framed Stock Certificate

A framed stock certificate is one of the most impactful ways to spark a child’s interest in investing. Unlike digital shares, a physical certificate makes ownership feel real. Seeing their name on a certificate they can hang in their room creates a tangible connection to the company—and a sense of pride.

Why It Works:

• A visual reminder that investing is real and meaningful

• Sparks curiosity about the company and how it performs

• Makes for a unique and educational gift that grows with them

2. Turn Company Mailings Into Learning Opportunities

Once your child owns stock, they’ll begin receiving company mailings like annual reports, declared dividend checks, and proxy voting materials. These are perfect tools to introduce core investing concepts.

What to Teach:

• Declared Dividends: Explain passive income when a dividend check arrives

• Annual Reports: Show how the company is performing and its goals

• Proxy Voting: Teach them how shareholders help shape company decisions

3. Follow Their Stocks in Real Life

Make investing come alive by connecting it to things they see every day.

How to Engage:

• Watch commercials, product launches, or movie releases that might impact the company

• Set up simple stock alerts and track performance together

• Use earnings reports to discuss whether the company made more money this year than last

4. Read I'm A Shareholder

The I’m A Shareholder book written by our founder breaks down stock ownership in a kid-friendly way. It’s the perfect companion to a framed share of stock and covers key topics like supply and demand, declared dividends, company growth, and annual meetings.

???? Add the I’m A Shareholder book to your gift to deepen their understanding.

5. Open a Custodial Brokerage Account

For older kids and teens, a custodial brokerage account allows them to manage real investments, reinvest dividends, and begin tracking their own portfolio.

Ways to Make It Fun:

• Let them choose stocks from companies they love

• Match their contributions to encourage saving

• Track performance together and discuss trends and market news

Start Teaching Kids About Investing Today

Teaching kids about stocks doesn’t have to be complicated. Giving the gift of a framed stock certificate is a fun, hands-on way to make investing real and exciting.

???? Ready to inspire a young investor? Browse our full list of stocks to give a gift that lasts a lifetime.